Strategic Marketing, Media Planning, Media Buying, Campaign Execution, Optimization, Reporting and Analytics Services

The agency is seeking a vendor to provide strategic marketing, media planning, media buying, campaign execution, optimization, reporting, and analytics services. The selected provider will solve the agency's need for comprehensive campaign planning, audience targeting, paid media management, performance reporting, and collaborative account management. The scope of work covers account management and communication, strategic planning, media planning, buying, and execution, creative materials and asset coordination, reporting and analytics, and budget management. To execute this scope, the provider must develop campaign strategies tailored to each initiative, recommend budget allocations and campaign timing, and provide campaign calendars and launch schedules. The project requires the provider to plan, place, traffic, monitor, and optimize campaigns across multiple channels, including search, social media, display, video, programmatic, retargeting, audio, and other recommended channels. Additionally, the provider must deliver campaign creative assets, messaging, and related brand materials necessary for standard campaign execution. The agency limits eligibility to onshore organizations based in the United States. All performance of the work must take place offsite. The agency is looking for budget proposals to determine the cost of the project. The contract period will run for one year, and bidders must submit all questions no later than June 12, 2026.