Switzerland - GLOBAL - Social Media Management Service

The issuing agency is seeking a vendor to provide comprehensive social media management services to expand its reach, increase followers, and achieve strong audience engagement. The agency needs to solve the challenge of growing its digital presence, specifically aiming to increase its Facebook page following to at least 80,000 followers. To achieve this, the agency requires content creation, active community management, continuous optimization, and the design and implementation of paid digital media advertising campaigns. The scope of work covers developing engaging, on-brand content such as static visual posts, adapted visual assets, captions, text-based posts, and audio-visual posts suitable for Facebook and paid campaigns. The selected vendor must develop a suitable strategy for paid advertising campaigns, supported by evidence-based justification for the proposed channels and budget allocation. Additionally, the vendor must develop and publish organic approved content in line with the brand tone, priorities, and content calendar, while utilizing and adapting existing brand templates, visual assets, and messaging frameworks. The agency requires the vendor to monitor page performance and recommend practical improvements to strengthen organic reach, engagement, and audience growth. Eligible bidders include vendors worldwide, as the agency has established global eligibility for this opportunity. The performance of all requested work will take place offsite. Bidders must submit their responses digitally, either via email or through the designated online platform. The agency is currently looking for proposals to determine the budget and has not disclosed a specific funding limit. No key dates are specified in the procurement details.