Website Management, Digital Marketing and Communications Agency Service Using WordPress CMS

The agency is seeking a credible partner to migrate, develop, and manage its existing WordPress-based website. The selected provider must ensure the website is fully optimized for mobile devices, modern web browsers, and social media platforms. This initiative aims to solve the agency's need for comprehensive digital strategy, website maintenance, digital marketing, and public relations support. The scope of work covers search engine optimization, search engine marketing, social media optimization, and online fundraising. The agency requires donor acquisition campaigns, landing pages optimized for donations, email journeys, and WhatsApp API integration. Additionally, the project includes monthly campaign creative packs, Meta and Google ad management, and case study packaging for fundraising campaigns. The public relations component operates on a consultancy basis and encompasses media relations, crisis and reputation management, thought leadership, campaign public relations, and generative engine visibility. Eligible organizations must be based onshore in India. The performance of all contracted work will take place offsite. The agency is currently looking for proposals to determine the budget for this undertaking. Specific evaluation criteria and key dates are not detailed in the initial solicitation. Bidders must submit comprehensive proposals addressing all outlined digital marketing, website management, and public relations requirements.