Trade Representative Marketing Services

The California Walnut Commission is seeking a vendor to provide trade representative marketing services to promote walnuts from the state. The agency needs to establish and maintain a close working relationship with all levels of the trade, including the food processing industry, bakers, confectioners, importers, wholesalers, distributors, retailers, hotel, restaurant, and institutional sectors, culinary institutions, and other involved organizations. This initiative supports a multi-channel approach, which also utilizes a consumer public relations and advertising agency, to raise consumer awareness regarding the uses and benefits of state walnuts. Eligible bidders must be onshore organizations based in the United States. The selected contractor will perform all required work offsite. The agency has not disclosed a specific budget and is looking for cost proposals within the submitted bids. Key dates, detailed evaluation criteria, and the full scope of work are contained in the main request for proposals document, which is not available on the public website.