South Africa - Digital Marketing and Advanced Digital Marketing Training Service

The agency is seeking a qualified service provider to deliver comprehensive digital marketing and advanced digital marketing training. This initiative aims to equip employees with the necessary skills to navigate online spaces, understand digital landscapes, and implement effective marketing strategies. The training will target two distinct groups of seventeen employees each, focusing on different levels of expertise. The beginners digital marketing course covers the essentials of planning digital strategies, understanding the benefits of digital marketing, and collecting data for market research. It also includes an introduction to web development and the principles of effective web design. The agency requires this foundational training to help employees master basic online marketing concepts and strategy formulation. The advanced digital marketing course focuses on implementing engaging content marketing strategies and developing digital channel tactics. Participants will learn advanced social media strategies, search engine brand advertising, and methods for maximizing digital ads across search, display, and social media platforms. The curriculum also covers web design and development specifically tailored for digital marketing purposes. Only onshore organizations based in South Africa are eligible to bid for this opportunity. The selected provider must deliver all training services onsite. The agency is currently looking for proposals to determine the budget and has not disclosed a specific funding limit or key dates in the initial request.