Social Media Management and Digital Content Services

The agency is seeking social media management and digital content services. The agency aims to increase resident engagement and awareness, promote tourism and local attractions, humanize city departments and community stories, support economic development initiatives, showcase city services, projects, and improvements, and highlight local businesses and community partners. The project also seeks to improve the quality and consistency of digital communications. The scope of work includes monthly content planning and scheduling for Facebook and Instagram, capturing original photography, short-form video, and written content, and monitoring community engagement. Content creation involves coordinating with departments for information, gathering updates, and preparing original professional photography, videography, short-form video production, marketing materials, digital assets, presentations, infographics, templates, and social graphics. The agency requires complex initiatives to be translated into clear, visually engaging communications in various formats, maintaining consistent visual standards and copywriting. The agency requires support for city events through coordinated content and campaign execution, including on-site support for live posting, photography, and logistics coordination. Strategic planning services include an annual digital marketing strategy, audience growth recommendations, performance analysis, and quarterly strategy reviews. Bidders must be an onshore organization located within the USA. The performance of the work will be conducted offsite. The agency is looking for proposals and has not specified a budget.