Digital and Social Media Planning and Buying Services

The agency is seeking digital and social media planning and buying services. This includes media buying, campaign management, optimization, creative support, copywriting, and performance reporting. The successful proponent will support organizational priorities such as awareness, engagement, recruitment, event promotion, and stakeholder communications through targeted digital and social media campaigns. The project covers participation in campaign kick-off and planning meetings, reviewing objectives, target audiences, budgets, timelines, KPIs, targeting parameters, media requirements, risks, approvals, and reporting expectations. Media strategy development includes audience research, geographic, demographic, behavioral, and interest-based targeting recommendations, and the preparation of media plans designed to maximize campaign performance and return on investment. Media planning and buying involves planning, negotiating, purchasing, placing, and managing digital advertising inventory across platforms like Meta, LinkedIn, Google Ads, YouTube, X, and programmatic display. Campaign monitoring and optimization requires ongoing performance tracking against objectives, budget pacing, and campaign risks, with adjustments to targeting, bidding, audiences, placements, flighting, budgets, copy, and creative assets. The scope also includes creative development and copywriting, performance reporting, post-campaign analysis, knowledge transfer, and account management and strategic advisory services. Eligibility is restricted to Canadian organizations only, and the performance of the work will be offsite. All questions must be submitted no later than July 29, 2026. The agency is looking for proposals, and responses can be submitted digitally via email or online.