Brand Refresh and Asset Creation Service
- Client
- Washington, DC
- RFP Number
- MRB-57898
- Posted
- 10/10/2026
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedJASS seeks a design and communications firm to refresh its visual identity, execute a full website redesign, and create aligned communications outputs, social media templates, and organizational assets. Only onshore United States organizations are eligible to submit proposals, and all work will be performed offsite. Applicants must submit proposals digitally via email or online, including a suggested approach, relevant experience, team details with short CVs, and a digestible financial cost breakdown. Interested parties must submit all questions between October 12, 2026, and October 14, 2026, with responses provided by October 16, 2026. The estimated budget is $60,000, though JASS will consider higher-cost proposals within reason if accompanied by a maximum 250-word rationale. Evaluation criteria allocate 35 percent to relevant experience and team composition.
Key solicitation details
AI-extracted from Oct-8_JASS-Communications-RFP.pdf. Confirm against the original documents before bidding.
JASS is seeking a design and communications firm or team of designers to refresh its visual identity and brand, redesign its website, and create social media and organizational templates. The project is open to firms or teams capable of delivering the scope within an estimated budget of $60,000.
- Issued by
- JASS (Just Associates)
- Request for Proposals Launched
- 08.10.20026
- Questions about the RFP
- 12-10-2026 - 14.10.2026
- Responses to questions
- 16.10.2026
- Proposal Submission
- 20.10.2026, 23.59 CET
- Invitation sent for virtual pitch to a JASS panel
- 23.10.2026 - 27.10.2026
- Virtual pitch by shortlisted companies
- 02.11.2026 - 03-11-2026
- Final selection & contract process
- Middle of November
- Kick-off meeting
- Late November
- How to submit
- Submission details
- Submit technical and financial proposal not exceeding 10 pages.
- Contract term
- three-four month period, expected between late November 2026 and March 2027
- Estimated value
- within $60,000
- Place of performance
- Offsite
How proposals are evaluated
| Technical approach | 35% |
| Relevant experience and team composition | 35% |
| Financial proposal | 30% |
Scope of work
- Assess JASS current visual identity including logo and Women Crossing the Line identity
- Revitalise brand and visual identity with an integrated look and story
- Undertake front and back end assessment of JASS website and propose update strategy
- Assess social media handles and propose an integrated visual approach across global and regional platforms
- Perform full website redesign and refresh in close consultation with JASS communications team
- Develop templates for social media handles to support consistent storytelling
- Develop organizational templates and assets including slide templates, letterheads, report templates, and virtual backdrops
Minimum qualifications
- Understanding of social justice issues and track record serving global or international organisations in multiple locations
- Understanding of political and social nuances covering JASS work regions
- Necessary skillsets within team/company to deliver scope on tight deadlines and turnaround timeframes
- Ability to bring feminist practice considering inclusion and accessibility dimensions
- Demonstrated ability to build traction and affinity for justice and rights in a visually strategic manner
- Ability to communicate clearly in English
- Ability to be propositional and bring ideas to explore visibility potential
- Ability to work in close consultation with JASS and maintain collaborative practice
Documents to include with the bid
- One-page cover letter
- Proposal with suggested approach, relevant experience, portfolios, and timeline
- Team details and short CVs/blurbs of each team member (3 pages maximum, within 10-page proposal limit)
- Two references with names and contact details
- Financial proposal detailing cost breakdown (and maximum 250-word added rationale if exceeding estimated range)
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
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