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Brand Refresh and Asset Creation Service

Washington, DCDistrict of Columbia, USADue Tuesday, October 20, 2026
Client
Washington, DC
RFP Number
MRB-57898
Posted
10/10/2026
Category
Marketing and Branding
Budget
Looking for Proposals
NAICS
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Set-aside
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Contact
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Description

AI Generated

JASS seeks a design and communications firm to refresh its visual identity, execute a full website redesign, and create aligned communications outputs, social media templates, and organizational assets. Only onshore United States organizations are eligible to submit proposals, and all work will be performed offsite. Applicants must submit proposals digitally via email or online, including a suggested approach, relevant experience, team details with short CVs, and a digestible financial cost breakdown. Interested parties must submit all questions between October 12, 2026, and October 14, 2026, with responses provided by October 16, 2026. The estimated budget is $60,000, though JASS will consider higher-cost proposals within reason if accompanied by a maximum 250-word rationale. Evaluation criteria allocate 35 percent to relevant experience and team composition.

Key solicitation details

AI-extracted from Oct-8_JASS-Communications-RFP.pdf. Confirm against the original documents before bidding.

JASS is seeking a design and communications firm or team of designers to refresh its visual identity and brand, redesign its website, and create social media and organizational templates. The project is open to firms or teams capable of delivering the scope within an estimated budget of $60,000.

Issued by
JASS (Just Associates)
Request for Proposals Launched
08.10.20026
Questions about the RFP
12-10-2026 - 14.10.2026
Responses to questions
16.10.2026
Proposal Submission
20.10.2026, 23.59 CET
Invitation sent for virtual pitch to a JASS panel
23.10.2026 - 27.10.2026
Virtual pitch by shortlisted companies
02.11.2026 - 03-11-2026
Final selection & contract process
Middle of November
Kick-off meeting
Late November
How to submit
email
Submission details
Submit technical and financial proposal not exceeding 10 pages.
Contract term
three-four month period, expected between late November 2026 and March 2027
Estimated value
within $60,000
Place of performance
Offsite

How proposals are evaluated

Technical approach35%
Relevant experience and team composition35%
Financial proposal30%

Scope of work

  • Assess JASS current visual identity including logo and Women Crossing the Line identity
  • Revitalise brand and visual identity with an integrated look and story
  • Undertake front and back end assessment of JASS website and propose update strategy
  • Assess social media handles and propose an integrated visual approach across global and regional platforms
  • Perform full website redesign and refresh in close consultation with JASS communications team
  • Develop templates for social media handles to support consistent storytelling
  • Develop organizational templates and assets including slide templates, letterheads, report templates, and virtual backdrops

Minimum qualifications

  • Understanding of social justice issues and track record serving global or international organisations in multiple locations
  • Understanding of political and social nuances covering JASS work regions
  • Necessary skillsets within team/company to deliver scope on tight deadlines and turnaround timeframes
  • Ability to bring feminist practice considering inclusion and accessibility dimensions
  • Demonstrated ability to build traction and affinity for justice and rights in a visually strategic manner
  • Ability to communicate clearly in English
  • Ability to be propositional and bring ideas to explore visibility potential
  • Ability to work in close consultation with JASS and maintain collaborative practice

Documents to include with the bid

  • One-page cover letter
  • Proposal with suggested approach, relevant experience, portfolios, and timeline
  • Team details and short CVs/blurbs of each team member (3 pages maximum, within 10-page proposal limit)
  • Two references with names and contact details
  • Financial proposal detailing cost breakdown (and maximum 250-word added rationale if exceeding estimated range)

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