Marketing Services

The agency is seeking a vendor to provide marketing services for a family engagement, early literacy, and screen time awareness campaign. The project aims to solve communication challenges by utilizing measurable data and objectives to guide strategy, creative concept development, and campaign evaluation. The scope of work covers content production for digital, print, and community marketing materials, including over-the-top media, social media, video, and billboards. The selected vendor must handle media planning, buying, and placement in cost-effective, high-reach channels, ensuring all non-print marketing costs and estimated ad-placement fees are built into the submitted budget. The agency requires social media campaign management with a budgeted ad spend, a budget narrative, and a digital toolkit for organic outreach. Additionally, the scope includes website content creation, search engine optimization, monthly performance reporting, and a transition plan with all materials delivered in an editable format at the conclusion of the campaign. Bidders must perform all work onsite and must be located onshore within the United States. The agency is looking for proposals to determine the budget for this project. Interested parties must submit their responses digitally via email or through the online portal.