GLOBAL - Email Marketing Platform

The agency is seeking a global vendor to provide a robust email marketing platform to streamline communication processes and reduce manual effort. The platform must enable the creation of engaging, visually appealing campaigns to increase open rates, click-through rates, and overall audience engagement. The agency also needs to expand its subscriber lists through targeted lead generation strategies within this system. The scope of work requires robust audience management, including the ability to import lists, segment, tag, and update contacts directly in the platform. The platform must feature a visual drag-and-drop editor, reusable templates, artificial intelligence for message optimization, and A/B testing capabilities. It must support dynamic content and personalization, allowing the agency to edit content blocks, customize styles, select flexible layouts, and configure personalized user experiences. The requested system must deliver real-time analytics on campaigns, lists, automations, user activity, and webinar attendance. It must also support scheduled custom reports, such as weekly reports automatically sent to managers. Performance of all work will occur offsite, and the agency is open to global bidders from worldwide locations. Bidders must submit their proposals digitally via email or online, and the agency is looking for proposal submissions to evaluate budget options. All questions regarding this procurement must be submitted no later than June 08, 2026.