Ireland - Search and Generative Engine Optimization (SEO and GEO) Services

The Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media of Ireland is seeking search and generative engine optimization services to enhance its digital visibility and performance. The agency needs to solve the challenge of maintaining and improving its presence in both traditional search engines and emerging, AI-driven search environments. To address this, the agency requires strategic advisory and optimization planning, technical search engine optimization, optimization for artificial intelligence-driven platforms, and comprehensive performance measurement and reporting. The scope of work covers the development of optimization strategies aligned with agency objectives and customer needs. Technical services include site audits, diagnostics, and implementation support for crawlability, indexation, site architecture, performance optimization, structured data, and schema. The agency also requires the adaptation of content structures to support visibility within generative search and AI-powered responses, alongside tracking, analysis, and reporting of performance across relevant products, services, and channels. Eligible bidders must be onshore organizations based in Ireland. The agency requires the selected partner to perform all work offsite. Bidders must submit their responses digitally via email or through the designated online portal. The agency is currently looking for proposals to determine the budget and financial structure of the contract. The source document does not specify the evaluation criteria or key dates for this procurement.