Media Agency Services - Budget - 450,000 - 650,000 USD

The agency is seeking a full-service media agency to lead the overall brand and campaign strategy, including the development of core messaging, positioning, and creative direction. This initiative supports a destination marketing division that provides cultural and tourism experiences through events and festivals. The selected partner will resolve the need for comprehensive film and TV production, studio brand marketing, and cultural storytelling. The scope of work covers detailing strategic direction based on research to reach recommended targets and developing a comprehensive annual media mix recommendation with strategic rationales and estimated costs. The agency requires a detailed implementation plan for all approved media, including timelines, flighting strategy, key milestones, and a due date calendar for purchasing and securing media space. The provider must also deliver event and campaign recaps containing insights, strategic recommendations for improvement, and relevant key performance indicator metrics across channels. Bidders must possess demonstrated expertise in developing and executing integrated media campaigns informed by strategic media buying plans across multiple accounts. Eligible organizations must be based onshore within the United States, and they will perform all work offsite. The agency requires experience in developing local campaigns that are customized, geo-fenced, and geo-targeted to specific goals and business objectives. The agency has established a budget ranging from 450,000 to 650,000 USD for this project. The resulting contract will span a period of two years. Bidders must submit any questions regarding this opportunity no later than June 3, 2026. The final deadline for digital submissions via email or online is June 22, 2026.