UK - Brand Refresh and Website Update Service

The issuing agency is seeking a vendor to provide a comprehensive brand refresh and website update service. The agency needs to refresh its visual identity to better reflect its organizational identity and values, which the selected vendor will help articulate and integrate into the new brand. The primary problem the agency is trying to solve is the usability and accessibility of its current website, particularly for potential applicants, grantees, and sector peers. The scope of work requires the creation of a brand identity including a logo, color palette, typography, imagery approach, and iconography. The vendor must also produce brand guidelines for the agency team and its grantees, alongside a suite of assets such as templates for an annual report, slide deck, headed paper, board papers, email signatures, and LinkedIn assets. For the website portion, the agency requires a fully built, tested website deployed to its hosting environment with configured analytics transferred to the team. The agency requires clean integration with its existing tools, which include Salesforce, Cognito, and Zapier. The chosen content management system must give the agency team meaningful, ongoing control over content and layout. While the agency prefers industry-standard, open-source platforms, proposals featuring a bespoke or proprietary system must justify the benefits and outline a migration process for future agency transitions. The project scope also demands a recorded handover meeting, a testing period for the team to practice editing, and a clear ticketing process for ongoing support. Eligibility is strictly limited to onshore UK organizations. Performance of the contract work will take place entirely offsite. Bidders must submit their responses digitally via email or through the designated online portal. The agency has not disclosed a fixed budget and is looking for proposals to define the financial parameters of the project.