Advertising Data Monitoring Subscription and Training Services

The issuing agency is seeking a contractor to provide a web-hosted advertising data monitoring subscription and training services. The agency needs to track tobacco industry advertising creative and estimated media spend to monitor industry marketing behaviors. Access to the platform must be available twenty-four hours a day, seven days a week via a user identification and password. The scope of work requires online access to and support for an advertising data monitoring platform, specifically Media Radar Magnifier or an equal product. The platform must track and report on TV, radio, print, out-of-home, online display, online video, mobile ads, and social media advertisements. It must report estimated media spend by individual ad occurrence for all available channels and allow the downloading of creative data, including image, text, and sound elements. The agency is limiting eligibility to onshore organizations based in the United States. The contractor will perform all work offsite over a contract period of one year. Bidders must submit their proposals digitally via email or through the online portal, and the agency is currently looking for proposal submissions to determine the budget.