Digital Advertising Services

The agency is seeking comprehensive digital advertising services to enhance the recruitment of sworn and civilian personnel and maximize successful applicant entry into the agency academy. The project aims to solve recruitment challenges through targeted outreach to military pipelines and specialized job boards, while also promoting department programs, community events, and critical public safety announcements. The selected partner must host, maintain, and manage the official recruitment portal as part of the web management scope. The scope of work requires the development of an agile digital advertising strategy aligned with agency priorities and recruitment goals. The agency requires the creation, deployment, and management of approved campaigns across Google SEM, Organic/Local SEO, Meta, LinkedIn, X, YouTube, and AdScroll Mobile Campaigns. All creative assets, including copy, graphics, and video, must remain consistent with current branding and receive clearance from the agency Public Information Office prior to launch. The project covers regional and lateral campaigns requiring conversion tracking, monthly dashboards, ad-hoc reporting, and knowledge transfer. The agency also requires training sessions for its staff on campaign dashboards and analytics tools to help tailor future strategies. Administrative duties include ongoing project management throughout the contract period, which will run for one year. Eligible bidders must be onshore organizations based solely in the United States. The agency requires all performance of the work to occur offsite. While the agency is looking for proposals to define the budget, bidders must submit all questions no later than June 5, 2026.