Strategic Marketing Assessment, Lead Generation and Growth Strategy Consultant Service

The agency is seeking a qualified consultant to conduct a comprehensive strategic assessment of its marketing, audience development, and growth efforts. This initiative aims to solve stagnation in educational programs, workshops, and the flagship annual conference by identifying barriers to enrollment, registration, and repeat participation. The selected vendor will analyze the effectiveness of the current customer journey, evaluate brand awareness, and assess audience retention trends. The scope of work covers a discovery phase, a market analysis, and the delivery of strategic recommendations. The vendor must review historical registration data, evaluate existing digital marketing channels, and assess current lead generation processes. Additionally, the project requires a competitive analysis of rival organizations, an evaluation of industry trends, and the creation of a phased implementation roadmap with measurable performance benchmarks. Eligible bidders must be onshore organizations based solely in the United States. The agency requires all project work to be performed offsite. Bidders must submit their proposals digitally via email or through the online portal. The agency is looking for proposals to determine the budget for this initiative. Bidders must submit all questions regarding this opportunity no later than June 11, 2026.