Rebranding and Website Design, Development, Implementation, Hosting and Migration Service Using CMS

The issuing agency is seeking a digital marketing firm to execute a dual-track digital transformation. The agency needs to modernize its brand identity and create a high-performance digital hub that reflects its status as a premier destination for development in upstate. To solve this problem, the agency requires a complete overhaul of its digital presence through rebranding and website design, development, implementation, hosting, and migration services using an open-sourced content management system. The project covers designing a modern visual identity, including a new logo, color palette, and typography. The selected firm must implement this brand concept and design into the website, social media, and print media such as letterhead, business cards, and newsletter templates. For the website architecture, the agency requires site maps, wireframes, and responsive UX/UI designs optimized for desktop and mobile, with interactive wireframes provided for review prior to the final build. The scope also demands a secure, SEO-optimized website built on an approved CMS, featuring integrated SEO metadata, Google Analytics (GA4) setup, and architecture that supports future multi-language localization. The agency requires a content audit, migration of necessary data, and the production of new high-impact multimedia assets. Additionally, the firm must develop secure lead capture forms for potential developers and secure inquiry forms for site selectors and investors, ensuring seamless data flow and integration. To launch the new brand and website to the public, the agency requires a strategic digital launch plan including a social media rollout, email templates, and a website content plan. Eligibility is restricted to full-service branding and digital marketing firms that are onshore USA organizations. The performance of all work will take place offsite, and bidders must submit their responses digitally via email or online. The agency is looking for proposals to determine the budget for this project. Bidders must submit all questions regarding this opportunity no later than June 8, 2026.