GLOBAL - Website Optimization Consulting Services

The Advantage agency is seeking website optimization consulting services to assess and improve existing website content on priority pages. The agency needs to support stronger search visibility and lower the bounce rate for its digital platform. The selected vendor must recommend and, where proposed, implement improvements to existing page content to strengthen clarity, structure, messaging, relevance, and calls to action. The scope of work requires providing practical on-page search engine optimization recommendations for priority content, including keyword alignment, metadata, headings, internal linking, and content structure. The agency is asking for the identification of opportunities to reduce bounce rates by improving content organization, communicating value quickly, and guiding users clearly toward next steps. The project also covers the delivery of a practical prioritization approach and simple measurement recommendations to help the agency understand which changes to address first and how to review success over time. Eligibility for this opportunity is worldwide. The agency requires the performance of the work to be conducted offsite. Bidders must submit their responses digitally via email or online, and the agency is looking for proposals to determine the budget.