Brand Study and Brand Strategy Development Service

The agency is seeking a qualified vendor to provide a comprehensive brand study and brand strategy development service. The project aims to assess current brand awareness, perception, and effectiveness, while evaluating whether the current organizational name, logo, messaging, and language accurately reflect the mission, vision, strategies, and future direction. Through this initiative, the agency wants to identify opportunities to strengthen stakeholder understanding, clarify its positioning within the disability services and early childhood education or prevention industries, and develop actionable recommendations to improve brand clarity, consistency, recognition, and differentiation. The scope of work requires a brand discovery and assessment phase, which includes reviewing current branding materials, communications, organizational identity, messaging, and positioning. The selected vendor must conduct a competitive and comparative market analysis, review the agency's website and digital or social media presence, and assess public-facing language and storytelling. Additionally, the project covers stakeholder research, a thorough brand evaluation of the organizational name relevance, logo effectiveness, brand architecture, and service-line naming conventions, culminating in strategic recommendations for brand positioning, messaging, voice, visual identity updates, and potential naming changes. Eligible bidders must be onshore organizations based in the United States of America. The agency requires the performance of all work to be conducted offsite. Bidders must submit their proposals digitally via email or through the designated online portal, and the agency is currently looking for proposals to determine the budget. All questions regarding this opportunity must be submitted no later than June 10, 2026.