Strategic Marketing, Media Planning, Media Buying, Campaign Execution, Optimization, Reporting and Analytics Services

The issuing agency is seeking a vendor to provide strategic marketing, media planning, media buying, campaign execution, optimization, reporting, and analytics services. The agency needs to solve the challenge of managing multi-channel campaigns by securing comprehensive support for campaign planning, audience targeting, paid media management, performance reporting, and collaborative account management. The scope of work covers developing tailored campaign strategies, recommending budget allocations, providing campaign calendars, and executing campaigns across search, social media, display, video, programmatic, retargeting, audio, and other channels. The selected vendor must handle account management, communication, creative materials and asset coordination, budget management, and campaign optimization. To be eligible for this opportunity, bidders must be onshore organizations based in the United States. The agency requires the performance of all work to be conducted offsite. The contract period will run for a duration of one year. The agency is looking for budget proposals to determine the cost of these services, rather than providing a pre-determined budget signal. Bidders must submit all questions regarding this opportunity no later than June 12, 2026.