Destination Marketing Organization Rebrand Service

The agency is seeking a vendor to design and deliver a refreshed brand identity and comprehensive tourism branding program for the County's Destination Marketing Organization. This rebranding effort aims to establish a cohesive, modern identity for the regional tourism program and will align with a planned website redesign to ensure a unified digital presence. The project requires a vendor with experience in destination marketing and tourism branding, specifically in developing regional or multi-jurisdictional brands. The scope of work covers research and stakeholder engagement to inform the brand development, followed by the creation of a complete visual identity system including a logo, accompanying graphics, color palette, typography, and a style guide. The selected vendor must also develop a strategic messaging framework that defines the voice, tone, positioning, and storytelling for the destination. Additionally, the project includes designing branded templates and marketing collateral, as well as producing a comprehensive implementation plan that outlines the rollout, training, and long-term brand management. Eligible bidders must be onshore organizations based solely in the United States. The agency allows the performance of the work to be conducted offsite. Bidders must submit their proposals digitally via email or through the online portal, and the agency is currently looking for proposals to determine the budget. The contract period will span one year. The agency will host an optional pre-bid meeting on June 16, 2026. Bidders must submit all questions regarding this opportunity no later than June 18, 2026.