Shared Marketing Support Service

The agency is seeking a vendor to provide a shared marketing support pilot service to a small cohort of approximately four to five farm businesses during the 2026 growing season. This pilot project is designed to test a shared-service model that helps farms strengthen core marketing systems through practical, implementation-focused support. The agency aims to solve the problem of limited marketing capacity among farm businesses by combining individualized assistance with shared learning opportunities. The scope of work covers marketing strategy development, branding and messaging guidance, and basic Search Engine Optimization (SEO) and online visibility guidance. The selected vendor must also provide social media strategy support, website audits with recommendations, seasonal campaign planning, and email marketing guidance with template creation. Additionally, the project requires identifying practical metrics to help farms evaluate marketing reach, developing reusable templates and tools, and conducting one-on-one coaching and troubleshooting sessions. Eligibility is restricted to onshore organizations based in the United States. The agency requires all performance of the work to be conducted offsite. Bidders must submit their responses digitally via email or online, and the agency is currently looking for proposals to determine the budget.