Website, Mobile Application, Branding and Marketing Strategy Services

The agency is seeking a vendor to provide website, mobile application, branding, and marketing strategy services. The project aims to create a unique regional brand and logo that enhances regional visibility, encourages trail use, and supports long-term community pride in the system. This brand identity must be easily recognizable and scalable for use across signage, marketing materials, and digital platforms. The scope of work requires the creation of a new website and mobile application. These digital platforms must incorporate the agency's existing ArcGIS dashboard to allow users to search for locations, organize itineraries, review trails, and connect with destinations, businesses, and points of interest. Additionally, the vendor must develop design guidelines for signage and wayfinding, including recommendations for wayfinding hierarchies and design protocols for segments with local, regional, and state designations, as well as sponsorships. The agency also requires a marketing and media strategy that promotes the health, economic, and quality of life benefits of non-motorized trails while engaging residents, local businesses, and visitors. This strategy must identify and develop key messages with digital and print graphics that convey a desirable destination, incorporating branding elements into strategic recommendations for economic development and quality of life marketing efforts. Eligibility is restricted to onshore vendors, meaning United States organizations only. The performance of the work will take place offsite. Bidders may submit their responses digitally via email or online, and the agency is currently looking for proposals to determine the budget. All questions regarding this opportunity must be submitted no later than June 11, 2026.