General Advertising Services

The issuing agency is seeking a vendor to provide comprehensive general advertising, marketing, branding, and communications services. The agency needs to solve the problem of establishing a consistent brand identity, positioning, personality, messaging, and value proposition across all of its communications. To achieve this, the agency requires the development of an annual strategic marketing and communications plan with defined goals and measurable performance outcomes. The scope of work covers media planning and management, digital media strategy, videography, photography, and market research consulting. The selected vendor will develop website content, execute social media strategies, and support community outreach initiatives with promotional campaigns. Requested creative deliverables include digital advertising, video content, print materials, collateral materials, vehicle graphics, and emerging media such as augmented reality. Eligible bidders must be onshore organizations based in the United States. The agency requires all performance of the work to be conducted offsite. The agency has not disclosed a set budget and is looking for proposals to define the financial terms for a two-year contract period. The agency will host a pre-bid meeting on May 27, 2026. Bidders must submit all questions regarding this opportunity no later than May 29, 2026.