Marketing Services

The agency is seeking a vendor to provide comprehensive marketing services for a family engagement, early literacy, and screen time awareness campaign. This initiative aims to solve communication gaps by utilizing measurable data and objectives to guide strategy, creative concept development, and campaign evaluation. The project covers content production for digital, print, and community marketing materials, including over-the-top media, social media, video, and billboards. The scope of work requires media planning, buying, and placement in cost-effective, high-reach channels. Bidders must fully build all non-print marketing costs, including estimated ad-placement fees from external partners, into the submitted budget. The selected partner will manage a social media campaign with budgeted ad spend, provide a budget narrative demonstrating anticipated analytics, and deliver an organic social media digital toolkit. The agency also requires consultation on communication strategy for district and community allocation, along with a communications calendar. The vendor must handle website content creation, updating, monitoring, and provide a post-campaign transition plan with all materials in an editable format. Ongoing requirements include search engine optimization, analytics, and monthly performance reporting. Eligibility rules restrict participation to onshore vendors located within the United States. The agency requires the performance of the work to be completed onsite. Bidders can submit their responses digitally via email or through an online portal. The agency has not disclosed a set budget and is looking for proposals to define the financial scope.