Email Marketing Platform

The agency is seeking a vendor to provide a robust email marketing platform to streamline communication processes and reduce manual effort. The agency needs to ensure timely and targeted outreach to different audience segments while increasing open rates, click-through rates, and overall engagement. The platform must support expanding subscriber lists through targeted lead generation strategies and implementing analytics to monitor campaign performance. The scope of work requires capabilities to import lists, segment, tag, and update audience data directly within the platform. The platform must feature robust audience management, a visual drag-and-drop editor, reusable templates, artificial intelligence for message optimization, and A/B testing tools. The agency requires dynamic content and personalization features to create branded, responsive emails with customizable content blocks, styles, column layouts, and dynamic configurations. The agency also requires real-time analytics on campaigns, lists, automations, user activity, and webinar attendance. The platform must support scheduled custom reports, such as weekly reports sent directly to managers. Eligible bidders may be located globally worldwide, as the performance of the work will take place offsite. Bidders must submit all questions no later than June 08, 2026. Responses can be submitted digitally via email or online. The agency is looking for proposals to determine the budget and will evaluate submissions based on these requirements.