Search and Generative Engine Optimization (SEO and GEO) Services

The issuing agency is seeking search and generative engine optimization services to improve its visibility across traditional and emerging search environments. The agency needs strategic advisory and optimization planning to align search engine optimization and generative engine optimization strategies with its customer needs. The project covers technical search engine optimization services, including site audits, diagnostics, and implementation support for crawlability, indexation, site architecture, performance, and structured data. The agency requires optimization for artificial intelligence-driven environments to adapt content structures for visibility within generative search and artificial intelligence-powered responses. The scope also includes performance measurement, analytics, and reporting services to track and communicate performance across relevant products, services, and channels. The agency is looking for proposals to establish the budget for this project. Eligible organizations must be located onshore within Ireland. The agency requires the performance of the work to be conducted offsite. Bidders must submit their responses digitally via email or through an online submission portal.