Graduate Student Marketing and Recruitment Solution

The issuing agency is seeking a vendor to provide a comprehensive graduate student marketing, recruitment, and retention solution for both online and on-campus programs. The agency needs to design and execute targeted marketing campaigns aimed at recruiting a diverse pool of domestic graduate students. These efforts must boost program visibility, engage prospects effectively, and convert them into enrolled students while ensuring alignment with branding standards. The scope of work covers tailored marketing materials, creative and design services, and marketing content for individual programs. Specific deliverables include digital marketing materials, advertisements, responsive microsites, brochures, landing pages, HTML email templates, social media strategies, and media assets. The selected vendor will also handle media buying, conversion optimization, search engine optimization, social media advertising, campaign optimization, email remarketing, and enrollment services such as application management and registration support. The agency requires the provider to deliver reporting and metrics, including a data and return-on-investment dashboard. Only organizations based onshore in the United States are eligible to bid on this opportunity. The performance of the contract work can take place either onsite or offsite, and the agency is looking for proposals to define the budget. The contract period will span two years. Bidders must submit all questions regarding the opportunity no later than June 12, 2026. The agency will host a pre-proposal meeting on June 10, 2026, and will accept bid responses digitally via email or online.