Advertising Data Monitoring Subscription and Training Services

The issuing agency is seeking a vendor to provide a web-hosted advertising data monitoring subscription and training services. The agency needs to solve the problem of tracking tobacco industry advertising creative and estimating the media spend associated with those ad placements. The platform must be accessible twenty-four hours a day, seven days a week via a user ID and password. The scope of work requires online access to and support for an advertising data monitoring platform, specifically Media Radar Magnifier or an equal product. The platform must track and report on TV, radio, print, out-of-home, online display, online video, mobile ads, and social media advertisements. It must report estimated media spend by individual ad occurrence where available and allow creative data to be downloaded, capturing all advertising elements such as image, text, and sound. Eligibility is restricted to onshore organizations based in the United States of America. The agency requires the performance of the work to be conducted offsite. The contract period will span one year. The agency is looking for budget proposals to determine the cost of the subscription and training. Bidders must submit their responses digitally via email or online. The source document does not specify evaluation criteria or key dates.