Branding and Design Consultant Service

The agency is seeking a branding and design consultant to conduct brand research, strategy, and concepting that leads to an approved brand strategy and visual identity. The selected consultant will create brand guidelines for use by other contracted firms and develop brand identities along with physical extensions for place-based, immersive environments, products, and merchandise. The scope of work covers visual identity and design application, which includes guidelines and mock-ups for in-store and exterior environmental branding applications such as brand-aligned displays, kiosks, promotional banners, digital signage, and branded merchandise. The consultant must collaborate with architecture and engineering teams by reviewing mid-fitout presentations of store locations and layouts to ensure consistent application of brand standards. The agency requires the consultant to provide brand review outputs consisting of markups and comments, while also delivering ongoing account management. Eligibility is restricted to onshore organizations based in the United States. The agency requires all performance of the work to be conducted offsite. Bidders must submit their proposals digitally via email or through the online portal. The agency is looking for proposals to determine the budget and has not provided specific key dates or evaluation criteria in the sourcing details.