Pre-exposure Prophylaxis Aware Campaign Services

The agency is seeking a vendor to provide pre-exposure prophylaxis aware campaign services for a contract period of one year. The selected provider must develop a public health campaign, which includes creating a portfolio of campaign assets related to a selected theme. This work requires recruiting and screening spokesmodels who represent priority populations and can promote personalized messages about the importance of pre-exposure prophylaxis within their communities. The agency requires the design of a digital social media toolkit and a campaign webpage. The provider must compile all campaign assets into formats ready for dissemination by community partners, subject to agency review and approval. Additionally, the project covers coordinating campaign dissemination with community partners by recommending targeted grassroots and paid media strategies to reach priority populations. The scope of work includes coordinating the creation and distribution of branded giveaways to assist local partners with regional awareness. The provider must also coordinate the campaign launch, which entails a statewide webinar and other mechanisms to distribute the toolkit and materials for use during pre-exposure prophylaxis aware week. Performance of the work must take place onsite, and eligibility is restricted to onshore vendors within the United States. The agency is looking for budget proposals to determine the cost of these services. Bidders must submit all questions no later than June 09, 2026. Responses can be submitted digitally via email or online.