Media Agency Services- Budget - 450,000 - 650,000 USD

The issuing agency is seeking a full-service media agency to lead its overall brand and campaign strategy, including the development of core messaging, positioning, and creative direction. The agency needs to solve the challenge of executing integrated media campaigns across multiple accounts for its destination marketing division, which provides cultural and tourism experiences through events and festivals. The selected partner must also provide film and television production, studio brand marketing, and cultural storytelling. The scope of work requires detailing a strategic direction to reach recommended targets based on research, and developing a comprehensive annual media mix recommendation with strategic rationales and estimated costs. The agency is requesting a detailed implementation plan with timelines, flighting strategies, key milestones, and a due date calendar for purchasing and securing media space. The project also covers the development of local, customized campaigns using geo-fencing and geo-targeting, alongside the delivery of event and campaign recaps containing performance metrics, insights, and strategic recommendations. Eligibility is strictly limited to onshore organizations based in the United States, and all contracted work must be performed offsite. The agency has established a budget range of 450,000 to 650,000 USD for a contract period lasting two years. Bidders must submit any questions regarding the opportunity no later than June 3, 2026, and the final deadline for digital submissions via email or online is June 22, 2026.