Recruitment And Retention Media Marketing Campaign Services

The agency is seeking a vendor to provide recruitment and retention media marketing campaign services for the multimedia marketing recruitment and retention campaign 2026 project. The project aims to recruit new members for the department through a multi-tiered campaign that generates interest through brand promotion, community engagement, and general awareness. The selected vendor must develop and implement a strategic, data-driven recruitment marketing campaign that increases community awareness of volunteer firefighter opportunities and generates recruitment leads from qualified prospective volunteers. The scope of work requires the development of a recruitment marketing strategy designed to communicate the mission, culture, and impact of serving as a volunteer firefighter. The vendor must develop and manage digital advertising campaigns, which includes social media advertising, campaign setup, management, optimization, and targeted geographic and demographic outreach. Additionally, the project covers the production of multimedia content, including video and photo assets optimized for digital marketing, alongside campaign performance reporting that includes advertising performance metrics, engagement data, and recommendations for adjustments. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The performance of all requested work will take place offsite. The agency is looking for proposals to determine the budget for this project. All questions regarding this opportunity must be submitted no later than June 8, 2026.