Strategic Marketing and Outreach Program Promotor Services

The City of Orlando is seeking a vendor to provide strategic marketing and outreach program promotor services to promote its PIP initiative. The agency needs to solve the problem of explaining the financial value of the PIP to a business-to-business audience and generating qualified leads. The selected contractor will develop clear B2B messaging, campaign taglines, and print and digital advertisements for industry publications and targeted placements. The scope of work covers public relations, digital sales tools, social media strategy, conference engagement, and performance tracking. The agency requires a public relations strategy targeting live entertainment, sports tourism, and location-based entertainment media, along with drafted press releases and media pitches. Additionally, the project requires the design of a high-conversion landing page, a sales deck, a targeted social media content calendar, trade show booth concepts, and branded giveaway recommendations. The contractor must also recommend a practical framework for tracking campaign performance and develop reporting templates that city staff can maintain after project completion. Eligible bidders must be located onshore within the United States, and the performance of the work will take place offsite. Bidders must submit their responses digitally via email or online, and the agency is looking for proposals to define the budget. The contract period will be for one year. Bidders must submit all questions regarding this opportunity no later than June 5, 2026. The agency will evaluate proposals based on the submitted materials to select a vendor capable of delivering these strategic marketing and outreach services.