Enrolment Strategy, Marketing and Coaching Services

The agency is seeking a vendor to provide enrollment strategy, digital marketing, and student coaching services for its extended university programs. The project aims to solve the challenge of attracting and enrolling prospective students through a coordinated approach spanning digital marketing and direct advising. The selected partner will execute paid search, search engine optimization, social media, display advertising, content marketing, and email campaigns to target prospective students. Admissions and enrollment support advisors must work across organic, digital, and direct leads to guide students through the enrollment funnel. The scope of work requires full integration with the agency existing technology stack, specifically Google Analytics 4, Google Search Console, and Google Tag Manager. The vendor must also implement customer relationship management-based advising with data passback to the agency internal system to prevent dual-entry and keep institutional records current. The agency requires real-time enrollment funnel reporting from the first inquiry through to the enrolled student stage. To ensure seamless partnership and project management, the vendor must provide a dedicated account manager as a single point of contact. The contract period will span two years, and the performance of all work must occur offsite. Only organizations based onshore in the United States are eligible to bid on this opportunity. The agency has not disclosed a set budget and is looking for proposals to define the financial terms. A pre-bid meeting is scheduled for May 28, 2026. Bidders must submit all questions no later than June 4, 2026.