Digital Marketing Services

The agency is seeking a vendor to provide comprehensive digital marketing services to reach diverse veteran audiences, including rural, underserved, and urban populations. The project aims to solve the challenge of effectively engaging these demographics through targeted digital media planning and execution. The selected vendor will implement and manage paid digital advertising campaigns across approved search, display, video, and social media platforms, executing media buys in accordance with agency-approved plans, budgets, and timelines. The scope of work requires the vendor to monitor campaign performance and optimize placements to improve reach, engagement, and lead quality. To support lead generation and brand awareness, the vendor must drive traffic to agency-designated landing pages and points of contact, focusing on high-quality leads that align with agency service volume and program capacity. Additionally, the agency requires monthly tracking and documentation of all advertising expenditures, transparent reporting of budget allocations, and the maintenance of all records related to media buys and invoices in accordance with state requirements. The agency must retain administrative access to all advertising platforms and campaign accounts used under this contract. Eligible bidders must perform all work offsite and must be located onshore within the United States. The agency is looking for budget proposals to determine the cost of these services, and the resulting contract period will be for one year. Bidders must submit all questions regarding this opportunity no later than May 22, 2026.