Digital Campaigns Professional Media and Advertising Services

The agency is seeking a vendor to provide digital campaigns professional media and advertising services on an as-needed basis. The agency needs assistance with media strategy, buying, analysis, and the strategic development and execution of promotional campaigns. This work aims to solve the agency's need for targeted audience research, marketplace reviews of existing and potential regions, and recommendations for online and non-traditional media channels. The scope of work covers negotiating with media outlets, planning and implementing media buys, and analyzing campaigns. The selected vendor must devise key performance indicators, establish performance measures, and develop tracking methods and benchmarks, including Google Analytics. Additionally, the project requires scheduling, optimizing, monitoring, and reporting on campaigns in progress, as well as building out online campaigns through discovery, keyword development, audience and regional targeting, and platform setup. Eligible bidders must be onshore organizations based solely in the United States. The agency requires all performance of the work to be conducted offsite. The agency is looking for budget proposals from bidders, and the source document does not specify further evaluation criteria or key dates.