Recruitment Strategy, Promotional Campaigns and Website Redesign Services

The issuing agency is seeking a vendor to provide a recruitment strategy, promotional campaigns, and website redesign services. The agency needs to modernize its online presence, optimize the user experience, improve accessibility, and streamline enrollment paths and information dissemination. Through this initiative, the agency aims to strengthen its positioning, attractiveness, and institutional brand strategy, which includes defining its identity, values, and distinctive elements. The scope of work covers the design and deployment of an integrated strategy and a student recruitment campaign, including analysis, positioning, and the creation and implementation of communication and promotion tools. The project also requires the redesign of fifteen websites hosted on the same content management system platform. The selected vendor must adapt the creative concept across digital, social media, and print platforms, create advertising copy, and produce all graphic elements, videos, and visual assets up to their final distribution-ready versions. Additionally, the agency requires the development of a detailed media plan that outlines channels, audiences, budget allocation, and justifications. Bidders must be onshore organizations based in Canada to be eligible for this opportunity. The agency expects the performance of the work to take place offsite. Bidders must submit their responses digitally via email or online, and the agency is looking for proposals to determine the budget. The contract period will run for one year. All questions regarding this opportunity must be submitted no later than June 15, 2026.