Sustainability Promotion Campaign Service

The issuing agency is seeking a vendor to provide a sustainability promotion campaign service. The agency aims to increase consumer and industry awareness regarding a skincare product's ability to reduce wrinkles and improve skin health while simultaneously promoting its sustainability attributes. This campaign leverages a leading skincare market to engage consumers and industry stakeholders with these core messages. The scope of work requires the selected vendor to manage video content development and production, which includes scheduling, coordination, and contract management. The vendor must produce short-form videos derived from the main videos, as well as graphics, information cards, and final videos featuring both English and Japanese subtitles. Additionally, the agency requires the distribution of these videos through YouTube and Instagram, including collaborative Instagram postings. The agency also requires the development and management of a social media challenge to drive fan engagement. The vendor must produce promotional content to encourage consumer participation, develop challenge concepts and participation guidelines, and distribute campaign cooking boxes to challenge participants. Media promotion is also required, which involves publishing online articles related to the campaign and the participating artists. Eligible bidders include organizations worldwide, as the agency has established a global eligibility rule. The agency specifies that all work must be performed offsite. Bidders must submit their proposals digitally, either via email or through an online submission portal. The agency is currently looking for proposals to determine the budget, as no specific budget limit or funding signal is provided in the request. The source document does not specify the evaluation criteria or key dates for this opportunity.