Recruitment Strategy, Promotional Campaigns and Website Redesign Services

The issuing agency is seeking a vendor to design and deploy an integrated student recruitment strategy and promotional campaign, alongside a comprehensive website redesign. This project aims to modernize the agency's online presence, optimize user experience, improve accessibility, streamline enrollment paths, and strengthen institutional brand positioning. The scope covers fifteen websites hosted on a single content management system platform, requiring an updated institutional brand strategy that reflects the agency's identity, values, and distinctive elements. The selected vendor must adapt creative concepts across digital, social media, and print platforms, while creating all advertising copy, key messages, and calls to action. The work includes the complete creation of communication tools, graphic design, art direction, video production, and multi-platform adaptations up to the final distribution-ready versions. Additionally, the agency requires the development of a detailed media plan specifying channels, audiences, budget allocation, and justification. Eligible bidders must be Canadian organizations, and the performance of all contracted work will take place offsite. The contract period will span one year, and the agency is looking for proposals to establish the budget. Bidders must submit any questions regarding this opportunity no later than June 15, 2026, and final responses can be submitted digitally via email or online.