Integrated Marketing Communications, Advertising, Public Relations, and Grassroots Outreach Services

The agency is seeking a vendor to provide integrated marketing communications, advertising, public relations, and grassroots outreach services on a task order basis. The agency needs to solve the problem of outdated branding and fragmented outreach by developing an overall coordinated strategic communications program. The project covers planning, developing, and implementing innovative marketing, advertising, and social media programs using the latest digital marketing techniques, as well as developing research-based evaluation methods for these elements. The scope of work requires the selected vendor to update and streamline branding and online resources to improve clarity and highlight all available transportation options. The vendor must evaluate and refine the social media strategy to target specific audiences with diverse, dynamic messages and videos across platforms such as blogs, Facebook, X, YouTube, Instagram, Threads, and other outlets. Additionally, the agency requires an assessment of printed brochure distribution, an expansion of downloadable materials, on-demand printing, QR code access, and revised general-public marketing tailored to both recurring and occasional trips. Bidders must deliver a creative strategy and component-level strategies detailing how print, social media, and other channels will target specific audiences. Eligibility is restricted to onshore organizations based in the United States, and the performance of the work will take place offsite. The agency is looking for proposals to establish the budget, and submissions must be sent digitally via email or online. An optional pre-proposal conference will take place on June 11, 2026, and the agency must receive all questions no later than June 25, 2026.