Google Marketing Platform

The agency is seeking a vendor to provide the Google Marketing Platform to accommodate a volume of up to 375,000,000 monthly events. This acquisition includes all subscriptions, access rights, and associated licensing necessary for the products and services. The agency needs to implement Google Analytics 360 to track and assess website performance and accessibility, which is critical to meet the website and digital media accessibility goals and requirements of the State. A critical component of this initiative is the implementation of the Google Analytics 360 plug-in for government. This plug-in provides robust data insights into user behavior to help agencies tailor services to the real-time needs and barriers faced by constituents, including those with disabilities. The project requires a Client Goal Report and Constraint Analysis, which is a detailed summary of the stated goals, objectives, specific needs, identified constraints, and available resources. This document will serve as the foundational understanding for the project. The required work product includes the full implementation and configuration of Google Tag Manager 360 to support the measurement strategy. This configuration must include the setup of necessary tags, triggers, and variables for out-of-the-box event tracking. Eligible bidders must be onshore USA organizations only. The contractor must perform all work offsite at the contractor's own office location. The agency is currently looking for proposals to establish the budget for this project. Bidders must submit all questions no later than June 22, 2026.