Communications Advisory to Deliver an Integrated Public Relations, Digital Marketing and Social Media Campaign Service

The Land Development Agency of Ireland is seeking a communications partner to provide strategic advisory services and deliver an integrated public relations, digital marketing, and social media campaign. The agency needs to communicate the rationale for housing interventions, explain delivery challenges, highlight benefits for communities and tenants, and provide clear, accessible information to elected members, stakeholders, media, and the wider public. The overarching goal is to build confidence and support informed decision-making through evidence-based communications focused on housing need and delivery outcomes. The scope of work covers strategic advice, stakeholder engagement support, media relations, campaign development, content creation, and communications planning across a range of housing projects and programmes. Key messaging themes must focus on responding to housing need, accelerating delivery through modern construction, maximising value for money, providing fair rent opportunities, and delivering sustainable, energy-efficient homes. The agency requires the partner to deliver these services offsite, focusing on public relations, messaging, marketing, and content creation. Eligible bidders must be onshore organizations based in Ireland. The agency requires a partner with demonstrable experience in complex public sector projects, housing, infrastructure, regeneration, planning, development, or related sectors, alongside a strong understanding of managing communications within politically sensitive and multi-stakeholder environments. The agency has not disclosed a specific budget and is looking for proposals to define the financial parameters of the contract.