Conservation Cost-Share Marketing Campaigns Services

The Iowa Department of Agriculture and Land Stewardship is seeking a vendor to develop and execute conservation cost-share marketing campaigns. The agency needs to reach agricultural and rural audiences to promote conservation programs through targeted media placement. The project requires a strategic mix of thirty-second radio advertisements on farm and rural broadcast stations, digital advertisements on news publication websites, and digital re-targeting strategies. The selected vendor must produce and place four thirty-second radio spots, featuring one male and one female voiceover for each of the two planned campaigns. The agency will provide the scripts, and the vendor will manage the production process, including all associated costs in their financial proposal. For the digital component, the vendor must design the advertisements, specify the required ad sizes, and manage the placement and optimization of these assets throughout the campaigns. The scope of work includes estimating the target audience size and the potential reach of the campaigns before launch. The agency requires weekly performance reports during the campaigns, followed by a comprehensive summary and performance report after each campaign concludes. Eligible bidders must be onshore United States organizations, and all work will be performed offsite. Bidders may submit their proposals digitally via email or through the online portal, and the agency is currently open to budget proposals based on the outlined requirements.