Digital Advertising Services

The issuing agency is seeking a vendor to provide digital advertising services to support enrollment growth, brand awareness, and other institutional engagement initiatives. The selected partner will collaborate in the strategic planning, execution, management, and optimization of multi-channel digital marketing campaigns. These campaigns must support seasonal enrollment for fall, winter, spring, and summer, as well as various key initiatives, programs, events, and engagement opportunities throughout the year. The scope of work covers all aspects of campaign strategic planning, set-up, management, monitoring, and optimization. The agency requires strategic recommendations regarding digital marketing channels, audience segmentation, ad formats, and budget allocation. Specific services include paid search campaign management, display and programmatic advertising, paid social media, audience targeting and retargeting, landing page and conversion recommendations, A/B testing, and monthly reporting. The agency requires all campaigns to be incorporated into its existing Google Analytics, AdWords, and Meta/Facebook accounts for tracking purposes. Strategies must incorporate a mix of digital media tactics such as paid social, search engine marketing, programmatic display, video ad placement, audience retargeting, geofencing, list-based retargeting, connected TV, and streaming audio. All media placement and digital advertising activities must align with the agency's designated geographic service area. Eligible bidders must be onshore organizations based in the United States. The agency expects the ideal partner to demonstrate a strong understanding of the community college mission, prospective student audiences, and the higher-education enrollment lifecycle. Bidders must also possess deep digital marketing experience and a data-informed approach to campaign optimization. The performance of the work will take place both onsite and offsite. Bidders can submit their responses digitally via email or online. The agency has signaled a budget of up to 140,000 USD for this project. All questions regarding this opportunity must be submitted no later than June 15, 2026.