Digital Advertising Services

The issuing agency is seeking a vendor to provide digital advertising services to support enrollment growth, brand awareness, and other institutional engagement initiatives. The agency needs assistance with strategic planning, execution, management, and optimization of multi-channel digital marketing strategies supporting seasonal enrollment and key events throughout the year. The selected partner must incorporate all campaigns into the agency's existing Google Analytics, AdWords, and Meta/Facebook accounts for tracking purposes. The scope of work covers campaign strategic planning, set-up, monitoring, and optimization, including recommendations for marketing channels, audience segmentation, ad formats, and budget allocation. The project requires a mix of digital media tactics such as paid social, search engine marketing, programmatic display, video ad placement, audience retargeting, geofencing, list-based retargeting, connected TV, and streaming audio. Specific services include paid search campaign management, landing page and conversion recommendations, A/B testing, and monthly reporting. Bidders must be onshore organizations based in the United States. The agency requires a partner that demonstrates a strong understanding of the community college mission, prospective student audiences, and the enrollment lifecycle. All media placement and digital advertising activities must align with the agency's designated geographic service area. The agency has established a budget of up to 140,000 USD for these services. Performance of the work will take place both onsite and offsite. Bidders must submit any questions regarding this opportunity no later than June 15, 2026, and final responses can be submitted digitally via email or online.