RFI for Strategic Marketing and Advertising Service for Computing and AI

The issuing agency is seeking strategic marketing and advertising services to launch a national recruitment campaign for its Bachelor of Science programs in Computing and Artificial Intelligence. The agency needs to identify and understand prospective students, parents, influencers, and other key audiences through audience research, social listening, and sentiment analysis. This research will help the agency navigate the complexities of marketing artificial intelligence within the current job market and social landscape. The scope of work covers the identification of key program differentiators, value propositions, student outcomes, and messaging themes to establish a strong campaign positioning. The selected partner will develop creative concepts, digital advertising assets, and content for various platforms, while recommending emerging media opportunities and technologies. Additionally, the project requires media planning, media buying, campaign implementation, optimization, and performance measurement across social media, digital display, video, streaming audio, connected TV, search, and other relevant channels. Eligible bidders must be onshore organizations based in the United States. The agency requires the work to be performed offsite at the vendor's own office location. The agency is currently looking for proposals to determine the budget for this initiative. All questions regarding this opportunity must be submitted no later than June 24, 2026.