Branding and Marketing Management Services

The agency is seeking branding and marketing management services for artistic performances, special events, programs, and productions. The selected provider must develop a tailored branding and marketing plan that outlines the overall strategy and promotion plans for each event. This plan must include an integrated, multi-channel marketing strategy, audience segmentation, brand positioning, narrative development, and data-informed promotional planning. The scope of work covers the development and use of all event branding, logos, visual storytelling assets, and content. The agency requires copywriting, venue layout design, signage, marketing collateral, social media campaign plans, content calendars, email marketing strategies, and press releases with earned media support. The provider must also deliver videos, photos, press clippings, event performance metrics, performance analytics, impact assessments, key insights, and Return on Investment reports for sponsors and clients. The project also demands services related to the overall guest experience, including immersive brand experiences, branded merchandise, on-site activations, interactive elements, and VIP management. The contract period will span two years, and the performance of the work will take place offsite. Only onshore organizations based in the United States are eligible to compete for this opportunity. The agency is looking for proposals to determine the budget for this initiative. Bidders must submit their responses digitally via email or online. The source document does not specify any additional evaluation criteria or key dates for this procurement.