Marketing and Branding Services

The municipality is seeking marketing and branding services to support downtown revitalization investments and improve navigation, visitor experience, and public engagement. The project aims to advance a coordinated branding strategy that increases visibility, promotes local assets, and contributes to sustained economic development. The selected vendor will design branding elements and marketing tools, including visual identity standards, wayfinding and interpretive signage, and digital and physical promotional materials. The scope of work requires the development of branding designs and draft brand guidelines, which must include logos, color palettes, typography, and an implementation guide. The agency also requires draft designs for a series of wayfinding elements, such as directional signs, gateway signs, and interpretive signs that align with the Strategic Investment Plan. Additionally, the project covers the creation of a downtown marketing strategy and draft design. Eligibility is restricted to onshore USA organizations only. The agency requires all performance of the work to be completed offsite. Bidders must submit their responses digitally via email or online, and the agency is looking for proposals to determine the budget.