RFI for Social Media Monitoring and Management Platform

The issuing agency is seeking information to identify and evaluate enterprise-level social media monitoring and management platforms. The agency needs an end-to-end solution to support its digital engagement, marketing needs, and social media presence across multiple channels. The desired platform must improve operational efficiency across various business units while optimizing overall social media performance. The scope of work covers comprehensive capabilities for content planning, creation, scheduling, and publishing across major social media platforms. The agency requires community management and engagement tools, including inbox management and customer service features. Additionally, the platform must provide social listening, real-time hashtag and keyword tracking, trend identification, and paid social media advertising management. The requested platform must also feature automation capabilities, such as workflow automation, rule-based actions, AI-assisted insights, content recommendations, and campaign optimization. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The agency expects the performance of the work to occur entirely offsite. The agency is currently looking for proposals to determine the budget for this project. Bidders must submit all questions regarding this request for information no later than June 30, 2026.